Let's face it. Staying fit is a challenge.

In fact its one of life's little ironies; the older you get, the more challenged you become to stay fit and healthy.

Now, you may be right on top of your game - riding the wave - doing the deal, day-in-day-out.

Or maybe you're always playing catch up. A little behind, you seem to miss the wave more than you catch it.

Or maybe you are, and always have been, on the outside looking in; absolutely being doused and crushed by the wave everytime you try (or don't try) to ride it.

In any case, the fact remains; staying fit is an on-going process. A never-ending story. A wave that you will be on, under or behind, regardless of your who you are, who you know, what or how much you have, or your general station in life.

Sort of a nasty little trick, isn't it?

However, there is fabulous news. Regardless of who and where you are, kettlebells can increase and sustain optimum fitness in less time and in more fulfilling fashion than most, if not all, other training tools or protocols.

There are innumerable reasons to train with kettlebells, but here are just a few:

• KB's deliver all-around fitness by training the entire body as a single unit
• KB's engage and tax major portions of your musculature. They train the body to FEEL and FUNCTION better using commone-sense, everyday movements.
• KB's incorporate power movements and a strength-endurance component your body needs to be optimally healthy and fit.
• Consistent KB training MELTS FAT without the ned for excessive dieting or aerobics
• The overweight quickly lean out, while the underweight build out.
• KB training makes muscles lean & toned; Not bulky!
• KB's are very simple but can make you stronger, more explosive, and have unveleivable endurance and coordination.
• Results come quickly, so you'll want to stick with it!

It is the mission of Cincinnati Kettlebell Club to educate and coach our clients in the smartest, most efficient and current methods of Kettlebell training available anywhere in the world. 

To that end, Cincinnati Kettlebell Club is proud to announce the release of its groundbreaking book, Core Concepts: Kettlebell Sport and the Soft-Style Revolution, where we outline for the very first time, the strategies and secrets of professional sport kettlebell lifters. Training and tactics that you need to know in order to incorporate the true spirit and sport of kettlebells in your training regimen and to maximize your results.

Core Concepts: Kettlebell Sport and the Soft-Style Revolution provides a detailed explanation of the most efficient, most effective, most true-to-purpose techniques of kettlebell sport, all the while addressing the specific needs of more mainstream concerns such as sports conditioning, general fitness and physique-building.

This is where kettlebells CAN help you, and WILL help you so long as you use them the way they are meant to be used - the way they are used in amature and professional kettlebell sport - even if your interests lie in more mainstream areas like sports conditioning, general fitness, having a killer-looking body, or any combination of the above.

Nowhere else will you find in such complete and meticulous detail, a no-BS expose of the methodologies practiced and preached by professional Kettlebell lifters the world around, including Valery Fedorenko and the American Kettlebell Club – and of course, by the Cincinnati Kettlebell Club. 

If you are at all serious about incorporating Kettlebells into your routines, you can’t afford to be without this volume.

Or if you simply want to know what all the buzz is about around the new ‘soft-style’ lifting approach, this is the definitive volume and the only investment you’ll need to make to get the fast facts behind the movement growing around the country.

Don’t wait!  Invest today!

More about the book...

Topics covered in Core Concepts include:

lifting style: the core philosophical differences between hard style & soft (or fluid-) style lifting; as well as how their training protocols differ; and how these differences could literally be the key to your breakthrough in sports conditioning, kettlebell sport-lifting, or epic health and fitness

core lifts: a focus on the critical role of the core kettlebell movements & lifts – swing, clean, snatch, jerk and long-cycle; these are the lifts practiced and performed by professional and amateur competitors the world around; our treatment of them is  fluff-free to ensure you get the biggest, fastest, most condensed bang for your buck; you won’t spend your hard-earned free time bogged down reading opinions and hearsay.

lift classifications: we distinguish kettlebell sport lifts from "feats-of-strength” and juggling; just knowing that the 3 classes exist puts you in the top 20% of all kettlebell lifters; knowing which lifts fit into which classes and why puts you even higher – 5% or better.

efficiency: small things make a big difference, particularly when lifting for duration to increase work-capacity; they're covered here in meticulous detail for your reference and ultimate benefit

mistakes:  there are 2 mistakes people make when lifting kettlebells that literally mean the difference between success and a never-ending plateau; you'll learn what they are and then have the choice as to whether you ever make them again

professional grade kettlebells: the truth about who, what, when, why and how – get the facts, so you’ll never wonder or be in doubt

lifting for time vs. reps: we spell it out completely so you know exactly how to lift like a competitor; even if you aren’t an athlete, the timed protocol (vs. reps) is the key to unlocking epic performance and fitness from kettlebells; we cover counting and timing in meticulous detail, for when you're training alone, in groups and when counting/timing for others.

pacing:  how to maximize performance, increase work-capacity and explode strength-endurance by learning pacing once and for all; we give you all the information you’ll need to make steady and consistent gains until you blow away yourself and those who watch you by moving weight that would have otherwise been impossible.

breath: 2 basic forms of breathing; when and why to use them; what are their benefits

relaxation:  the cornerstone of kettlebell sport lifting – when, why and how to relax during sets, as well as before and after

grip: what is the standard competition grip for each of the core lifts; from the ground, in the rack, extended overhead and as the bell is flying

hand health: your calluses tell a story just like Sanskrit on a cave wall; do you know what yours are telling you? Also, how to keep from breaking calluses and how to handle it when you do

implements (equipment / tools): we cover it all – shoes, chalk, wrist bands or bandages, t-shirt, weight belt, and clock or timer; you’ll be a walking encyclopedia (for your own benefit and those you train with) of what to use and why for kettlebell sport lifting

posture & alignment: what’s the difference between a house built on sand and one built on stone?  Therein lies the essence and importance of proper posture and alignment when lifting; its not hard to do once you know what and how to do it; and yet some trainees stagnate for years because they’re simply uninformed; poor posture, lack of alignment and inability to lever your own body properly will sabotage your goals and results now and for years to come; get informed; you have to be in-the-know on this one; its worth the price of the book alone.

consistency:  your 100th rep should look the same as your 1st. Are you there?

Don’t wait!  Invest today!

***In addition to our book, Cincinnati Kettlebel Club also offers personal coaching for those who are new to kettlebells or want an added level of detail and attention.***

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