If you’re an athlete in training, you know the impact of gassing prematurely (and no we’re not talking about a post-lunch after-effect).  Running out of steam before the end of your game, match or bout is literally the difference between winning and losing. How many times have we seen “the big man” go down to a much less impending opponent simply because he fatigued?  Again, again and again. There’s not an older story in sports.

However, you can now incorporate a new tool in your training (or a new approach to an existing tool) that will literally unlock the door to your ultra-conditioning in sports performance.

Kettlebells are constructed to provide a special kind of conditioning for which there is NO better suited tool of any design. Bands, clubs, cables, body-weight.  Whatever it is, it won’t give you this highly specialized, rarely developed form of conditioning that virtually guarantees that you outpace and outperform your opponents. This specialized form of conditioning is called strength-endurance. 

Usually, people view strength and endurance (conditioning) as two different things. Gym work for strength, and road work (running, jumping rope, calisthenics) for endurance.  But that’s where they’re missing a huge, huge point; that you don’t separate the two. Unless of course you like 2nd place. We’re guessing you don’t.

To illustrate, imagine doing your roadwork with 50 lbs strapped to your back – for the entire time. Every minute, every mile, and keeping up the same pace as normal. Or imagine that in the gym, instead of knocking off 5 sets of 10, you do 100 sets of 1 – with NO rest in between sets. In both cases, you will have developed your physicality WAY more than going about the exercises in usual fashion. Your endurance (roadwork) will have taken on an immense strength component. And your gym work will have transcended anything you’ve done in the gym before – an unprecedented level of pure conditioning added on top of the pure strength component. In either case, you’d be the ultimate badass. 

However, such protocols are largely unheard of and in no way practical.  And while they do exist, and you can accomplish them (though it’s a rough way to go), you can choose to do it in a far more efficient, more realistic fashion – one that will net the same results.

How?  We’re glad you asked.

Kettlebells are the answer.

The handles for easy grip, and the offset weight make them the history-forged and customized training tool that you’ve no doubt heard so much about. However, therein lies the challenge. Even though kettlebells are an incredibly simple tool for achieving maximum levels of conditioning, they have to be used properly and in the right training regimen to achieve those results. 

Surprisingly, those methods are not the ones being taught widely today by most of the Kettelbell trainers and gurus across the country and across the internet.  However, with the advent of the American Kettlebell Club, that has all changed.  For the first time, the how and why of Kettlebell sport (distinctly different from that which is otherwise commonly taught) has been brought out in the open for all to see, at least for those enlightened enough to look.

The key lies in higher-rep, lower weight training that mimics the duration and intensity of your sport – whatever it is. Whether you’re a soccer player, golfer, swimmer or bowler, kettlebells can unlock the key to your epic performance – the very best you possible, or at least the best conditioned and strongest you. 

The concept of strength-endurance cannot be overstated.  Valery Fedorenko and many of his coaches can hoist 70 lbs in each hand over 100 times!  So ultimately we’re really talking about high-rep / high-weight lifting.  However, it is not an overnight process – getting the weight up to 50 or 70 lbs per hand, that is.  But there ARE overnight results to be had.  They are:  increased stamina, decreased body fat, increased cardio-capacity and vascular strength, increased strength endurance and an epic ability to kick your opponent’s ass at the drop of a hat, for real.

The key to unlocking the power of the Kettlebell for your training regimen and your ultimate success in your chosen field of sport is understanding the soft-style approach to lifting. 

To that end, Cincinnati Kettlebell Club is proud to announce the release of its groundbreaking book, Core Concepts: Kettlebell Sport and the Soft-Style Revolution, where we outline for the very first time, the strategies and secrets of professional sport kettlebell lifters. Training and tactics that you need to know in order to incorporate the true spirit and sport of kettlebells in your training regimen and to maximize your results.

Nowhere else will you find in such complete and meticulous detail, a no-BS expose of the methodologies practiced and preached by professional Kettlebell lifters the world around, including Valery Fedorenko and the American Kettlebell Club – and of course, by the Cincinnati Kettlebell Club. 

If you are at all serious about incorporating Kettlebells into your routines, you can’t afford to be without this volume.

Or if you simply want to know what all the buzz is about around the new ‘soft-style’ lifting approach, this is the definitive volume and the only investment you’ll need to make to get the fast facts behind the movement growing around the country.

Don’t wait!  Invest today!

More about the book...

Topics covered in Core Concepts include:

lifting style: the core philosophical differences between hard style & soft (or fluid-) style lifting; as well as how their training protocols differ; and how these differences could literally be the key to your breakthrough in sports conditioning, kettlebell sport-lifting, or epic health and fitness

core lifts: a focus on the critical role of the core kettlebell movements & lifts – swing, clean, snatch, jerk and long-cycle; these are the lifts practiced and performed by professional and amateur competitors the world around; our treatment of them is  fluff-free to ensure you get the biggest, fastest, most condensed bang for your buck; you won’t spend your hard-earned free time bogged down reading opinions and hearsay.

lift classifications: we distinguish kettlebell sport lifts from "feats-of-strength” and juggling; just knowing that the 3 classes exist puts you in the top 20% of all kettlebell lifters; knowing which lifts fit into which classes and why puts you even higher – 5% or better.

efficiency: small things make a big difference, particularly when lifting for duration to increase work-capacity; they're covered here in meticulous detail for your reference and ultimate benefit

mistakes:  there are 2 mistakes people make when lifting kettlebells that literally mean the difference between success and a never-ending plateau; you'll learn what they are and then have the choice as to whether you ever make them again

professional grade kettlebells: the truth about who, what, when, why and how – get the facts, so you’ll never wonder or be in doubt

lifting for time vs. reps: we spell it out completely so you know exactly how to lift like a competitor; even if you aren’t an athlete, the timed protocol (vs. reps) is the key to unlocking epic performance and fitness from kettlebells; we cover counting and timing in meticulous detail, for when you're training alone, in groups and when counting/timing for others.

pacing:  how to maximize performance, increase work-capacity and explode strength-endurance by learning pacing once and for all; we give you all the information you’ll need to make steady and consistent gains until you blow away yourself and those who watch you by moving weight that would have otherwise been impossible.

breath: 2 basic forms of breathing; when and why to use them; what are their benefits

relaxation:  the cornerstone of kettlebell sport lifting – when, why and how to relax during sets, as well as before and after

grip: what is the standard competition grip for each of the core lifts; from the ground, in the rack, extended overhead and as the bell is flying

hand health: your calluses tell a story just like Sanskrit on a cave wall; do you know what yours are telling you? Also, how to keep from breaking calluses and how to handle it when you do

implements (equipment / tools): we cover it all – shoes, chalk, wrist bands or bandages, t-shirt, weight belt, and clock or timer; you’ll be a walking encyclopedia (for your own benefit and those you train with) of what to use and why for kettlebell sport lifting

posture & alignment: what’s the difference between a house built on sand and one built on stone?  Therein lies the essence and importance of proper posture and alignment when lifting; its not hard to do once you know what and how to do it; and yet some trainees stagnate for years because they’re simply uninformed; poor posture, lack of alignment and inability to lever your own body properly will sabotage your goals and results now and for years to come; get informed; you have to be in-the-know on this one; its worth the price of the book alone.

consistency:  your 100th rep should look the same as your 1st. Are you there?

Now through June 1, 2008, you can buy Core Concepts: Kettlebell Sport and the Soft-Style Revolution for 33% off as part of our Pre-Sale Event.

The book won't ship until June 15, however by placing your order now, you will be able get it at 33% off the normal price ($30 instead of $45).

Don’t wait!  Invest today!

***In addition to our book, Cincinnati Kettlebel Club also offers custom-designed training programs for high-school, colleges, universities and other athletics organizations.***

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