Athletes Get the Edge with Kettlebells

If you’re an athlete in training, you know the impact of gassing prematurely (and no we’re not talking about a post-lunch after-effect).  Running out of steam before the end of your game, match, or bout is literally the difference between winning and losing. How many times have we seen “the big man” go down to a much less impending opponent simply because he fatigued?  Again and again. There’s not an older story in sports.

However, you can now incorporate a new tool in your training (or a new approach to an existing tool) that will literally unlock the door to your ultra-conditioning in sports performance.

Kettlebells are constructed to provide a special kind of conditioning for which there is NO better suited tool of any design. Bands, clubs, cables, body-weight.  Whatever it is, it won’t give you this highly specialized, rarely developed form of conditioning that virtually guarantees that you outpace and outperform your opponents. This specialized form of conditioning is called strength-endurance.

Usually, people view strength and endurance (conditioning) as two different things. Gym work for strength, and road work (running, jumping rope, calisthenics) for endurance.  But that’s where they’re missing a huge, huge point; that you don’t separate the two. Unless of course you like 2nd place. We’re guessing you don’t.

To illustrate, imagine doing your roadwork with 50 lbs strapped to your back – for the entire time. Every minute, every mile – all while keeping the same pace as usual. Or, imagine yourself in the gym, instead of knocking off 5 sets of 10, you do 100 sets of 1 – with NO rest in between sets. In both cases, you will have developed your physicality WAY more than going about the exercises in the usual fashion. Your endurance (roadwork) will have taken on an immense strength component. And your gym work will have transcended anything you’ve done in the gym before – an unprecedented level of pure conditioning added on top of the pure strength component. In either case, you’d be the ultimate badass.

However, such protocols are largely unheard of and in no way practical.  And while they do exist, and you can accomplish them (though it’s a rough way to go), you can choose to reap the same benefits in a far more efficient and realistic fashion.

How?  We’re glad you asked.

Kettlebells are the answer.

The handles for easy grip, and the offset weight, make these history-forged implements the customized training tool that you’ve no doubt heard so much about. However, therein lies the challenge. Even though the kettlebell is an incredibly simple tool for achieving maximum levels of conditioning, it has to be used properly and in the right training regimen to achieve those results.

Surprisingly, those methods are not the ones being taught widely today by most of the kettelbell trainers and gurus across the country and across the internet.  However, with the advent of the American Kettlebell Club, that has all changed.  Now, for the first time in the modern era, the how and why of Kettlebell sport (distinctly different from that which is otherwise commonly taught) has been brought out in the open for all to see, at least for those enlightened enough to look.

The key lies in higher-rep, lower-weight training that mimics the duration and intensity of your sport – whatever your sport happens to be. Whether you’re a soccer player, golfer, swimmer or bowler, kettlebells can unlock the key to your epic performance – the very best you possible, or at least the best conditioned and strongest you.

The concept of strength-endurance cannot be overstated.  Valery Fedorenko and many of his coaches can hoist 70 lbs in each hand over 100 times!  So ultimately we’re really talking about high-rep / high-weight lifting.  However, it is not an overnight process – getting the weight up to 50 or 70 lbs per hand, that is.  But there ARE overnight results to be had.  They are:  increased stamina, decreased body fat, increased cardio-capacity and vascular strength, increased strength endurance, and an epic ability to kick your opponent’s ass at the drop of a hat, for real.

The key to unlocking the power of the Kettlebell for your training regimen, and your ultimate success in your chosen field of sport, is understanding the soft-style approach to lifting.

To that end, Cincinnati Kettlebell Club is proud to announce the release of its groundbreaking book, Core Concepts: Kettlebell Sport and the Soft-Style Revolution, where we outline for the very first time, the strategies and secrets of professional sport kettlebell lifters. Training and tactics that you need to know in order to incorporate the true spirit and sport of kettlebells in your training regimen, and to maximize your results.

Nowhere else will you find in such complete and meticulous detail, a no-BS expose of the methodologies practiced and preached by professional Kettlebell lifters the world around, including Valery Fedorenko and the American Kettlebell Club – and of course, by the Cincinnati Kettlebell Club.

If you are at all serious about incorporating Kettlebells into your routines, you can’t afford to be without this volume.

Or, if you simply want to know what all the buzz is around the new ‘soft-style’ lifting approach, this is the definitive volume and the only investment you’ll need to make to get the fast facts behind the fastest growing movement around the country.